Proview International Holdings Ltd. claims that Apple Inc. intentionally misled it into selling the iPad mark for £35,000. What Apple apparently did was form the company "IP Application Development Ltd.," claiming the mark was an acronym for its company name. Proview filed its complaint on February 17 in California Superior Court, Santa Clara County.
Proview claims in the complaint that in 2000 it had registered versions of the iPad mark; Apple then incorporated IP Application Development Limited in the UK to acquire the mark. At that time, IP Application Development Limited allegedly told Proview the mark was an acronym for its name, and that it would not use the mark to compete with Proview.
One month after acquiring the mark, Apple launched the iPad.