March 2016 Archives

ARE YOU RISKING YOUR BRAND EQUITY?

When people start a business, they tend to focus on their business objectives and goals: the products, services, relationships, as well as administrative and other internal business structures required to make their business efficient. After a while, the business name becomes connected with a certain type of product or service. That connection is trademark identification and the value builds with the goodwill and brand equity that are the embodiment of your hard work, time, and other investment.

HOW CAN THE PATENT PROSECUTION HIGHWAY HELP YOU?

The Patent Prosecution Highway is a set of initiatives for providing accelerated patent prosecution among 23 nations, which provides a method for expediting examination of a pending patent application in a foreign country. Once one of the enrolled countries has approved an application for issuance, the application may be eligible for the Patent Prosecution Highway (PPH) in other countries signed on to the initiative.